How the brand Journey Started
So Beauty takes its name from the initials of
Samira Olfat’s name and last name, who has been
a celebrity makeup artist for more than two decades.
her creativity and expertise in the beauty industry
is the inspiration to create SO BEAUTY.
Where Ageless Beauty Meets Elegance
As the founder and creative director of So Beauty,
she has created a brand that embodies the essence
of her name and her philosophy:
elegance, ageless beauty, and high-quality ingredients.
Brand’s ethos is to create products that work for all ages,
From 17 to …. !, and It’s not about looking younger but
feeling great and beautiful at any age!
So Beauty is for those who want to embrace their natural beauty
and enhance their own unique features.
SO Beauty mission
SO Beauty Commitments
ECO Friendly, Cruelty Free
So Beauty is committed to using the best ingredients that
are cruelty-free and eco-friendly. The brand’s products are
formulated with the finest natural ingredients that are
sustainably sourced and cruelty-free.
So Beauty is also proud to be an eco-friendly brand, using
packaging that is recyclable and biodegradable, reducing
the brand’s carbon footprint.
The packaging is not only visually appealing, but it also
serves a purpose. It protects the ingredients inside and
ensures that the product stays fresh and effective.
Elegant, Sustainable products
So Beauty’s range of products includes skincare and makeup products that are designed to enhance everyone’s unique features.
The products are formulated to address various skin concerns, from dryness and wrinkles to acne and hyperpigmentation.
They are easy to use and provide immediate results with long term benefits, making them ideal for anyone who wants to look and feel their best.