About Brand

How the brand Journey Started

So Beauty takes its name from the initials of

Samira Olfat’s name and last name, who has been

a celebrity makeup artist for more than two decades.

her creativity and expertise in the beauty industry

is the inspiration to create  SO BEAUTY.

Where Ageless Beauty Meets Elegance

As the founder and creative director of So Beauty,

she has created a brand that embodies the essence

of her name and her philosophy:

elegance, ageless beauty, and high-quality ingredients.

Brand’s ethos is to create products that work for all ages,

From 17 to …. !, and It’s not about looking younger but

feeling great and beautiful at any age!

So Beauty is for those who want to embrace their natural beauty

and enhance their own unique features.

SO Beauty mission

SO Beauty Commitments

ECO Friendly, Cruelty Free


So Beauty is committed to using the best ingredients that

are cruelty-free and eco-friendly. The brand’s products are

formulated with the finest natural ingredients that are

sustainably sourced and cruelty-free.


So Beauty is also proud to be an eco-friendly brand, using

packaging that is recyclable and biodegradable, reducing

the brand’s carbon footprint.

The packaging is not only visually appealing, but it also

serves a purpose. It protects the ingredients inside and

ensures that the product stays fresh and effective.

Elegant, Sustainable products

So Beauty’s range of products includes skincare and makeup products that are designed to enhance everyone’s unique features.

The products are formulated to address various skin concerns, from dryness and wrinkles to acne and hyperpigmentation.

They are easy to use and provide immediate results with long term benefits, making them ideal for  anyone who wants to look and feel their best.